“Identity is cause;
brand is effect.”
Building a brand around your business or out of your enterprise is easy once you have identified the key differentiators. Branding exercises can range from logo creation to 'strengths' promotions and effective and targeted advertising strategy and design.
“However beautiful the strategy,
you should occasionally
look at the results.”
Any business development strategy will be successful only if the enterprise effectively identifies its strengths, differentiates itself from the competition and connects with its target audience. Good business strategy is devised around a critical understanding of the core strengths, the competitor and the customer.