Edwin DavidAug 25, 20214 minBrand Building Basics Building a brand, especially from scratch, has gone awry in these times of hasty and sketchy brand strategies. Here's exposing some myths...
Edwin DavidAug 16, 20212 minBrevity in ads says moreThe less cluttered your advertisement is, whether with words or visual, the more effective it can be. Some tips on how to make your ad...
Edwin DavidJul 13, 20212 minMarketing's Chicken And Egg Which comes first, product or promotions? A good advertising campaign sells more products or does a good product promote itself without...
Edwin DavidJun 29, 20213 minThe net that catches few fish Too many small businesses have this notion that if they get on to the world wide web, with a whateveryournameis.com they have arrived....
Edwin DavidJun 20, 20212 minUnderstanding marketshareYour business maybe growing but is it in tandem with a growing market? Usually small-medium businesses mistake topline growth for...
Edwin DavidJun 8, 20212 minHow to double growth in 24 hours?While one working day is not enough to strike gold, analytics based planning and strategy is sure to break your comfort zone. The key is...
Edwin DavidJan 7, 20212 minBranding Bluffs To AvoidMaking tall claims or riding the wave - in today's scenario of the pandemic -to leverage commercial advantage is not advisable. Avoid...
Edwin DavidSep 10, 20203 minBuilding a personal brand on the webGoing online to build a brand around yourself is a great idea, if you follow some branding basics, whether you are an entrepreneur or a...
Edwin DavidSep 3, 20203 minGoing online to globalise a local businessLocal businesses just need to make that all-important turnaround and embrace the online sales and promotions strategy as their lead sales...
Edwin DavidAug 13, 20201 minBranding is not about logosLogo creation is the last leg of any branding exercise but must be carefully created based on key parameters of customer experience....
Edwin DavidAug 9, 20202 minHow to differentiate your business?Differentiation is hard in a world of copycats. However, one aspect of an enterprise is hard for the others to recreate and that is core...