Branding Bluffs To Avoid
Making tall claims or riding the wave - in today's scenario of the pandemic -to leverage commercial advantage is not advisable. Avoid superlatives and spins. The urge to project a brand as the best and the biggest is constant. However, building a brand around its performance is more important than playing with perceived notions. The pandemic brought with it a wave of tall claims, with media managers toeing the storyline of manufacturers, slipping in the 'best remedy' spin.