Business Strategy Development
MKT RESEARCH/ COMPETITOR ANALYSIS/ CORE STRENGTHS/ CUSTOMER PROFILE
Works best for a new product launch or a startup. Works, too, for an existing brand that requires a makeover and new business path, with changing market conditions.
Typically takes between 3-6 weeks
POSITIONING/ LOGO CREATION / ADVERTISING & PROMOTIONS CAMPAIGN
A Promotions Strategy work best when the enterprise is ideally positioned in relation with its core strengths, the competition and a captive consumer base. Advertising is effective when you know what to say, to whom and how to convey it!
Ongoing timebound activity
WEB TEMPLATE/ WEBSITE NAME (URL)/ WEBSITE REGISTRATION/ WEB PAGES CONTENT/ SEO MANAGEMENT
Takes around 4 weeks
Going online is the path that every business enterprise is taking, but the differentiator is in a static or dynamic website. Most websites do well with user engagement and CTA (Call To Action) leverage. Added to a user friendly site, it is key to optimise the address to search engines for your potential audience to easily find you on the internet.
PRODUCT CATALOGUE/ PAYMENT GATEWAY/ STORE ANALYTICS/ STORE PROMOS
Takes between 4-6 weeks
Taking your business online is a great way to spur sales and widen your consumer base. Getting a webstore up and going that is easy to navigate is the key to long term customer retention. Inviting referrals through promotional campaigns and offers is equally important.
Creation of Facebook/ Instagram accounts
Ads on Facebook/Instagram/ Google Ads
Blogging and content creation
Realigning the organisation's teams, both managerial and frontline, to reflect the brand identity and workforce culture to establishing and enhancing long brand loyalty and goodwill among the clientele